At Emerge AI, we specialise in building intelligent automations that simplify the way businesses work. Our collaboration with Churchill Education is a prime example of how the right workflow can remove friction, save time, and elevate the quality of work for entire teams.

Churchill's sales team, known for their deep client relationships, was spending too much time bogged down in manual note-taking. After back-to-back calls, capturing key details accurately became a real challenge; not just for record-keeping, but for staying sharp and responsive to each client's needs.

That's where we came in.

We built a fully automated, AI-powered Call Intelligence System that quietly transforms every sales call into a rich set of actions and processes customised to Churchill's needs, without the team lifting a finger. The system captures and processes call recordings in real time. But more than that, it empowers the team by freeing them from admin work and surfacing insights they might otherwise miss.

Each call is transcribed and broken down by speaker, creating a clean, time-stamped record. From there, our custom AI identifies action points, uncovers key takeaways, and even provides constructive feedback; turning raw conversations into clear direction. Relevant tasks are auto-assigned to Churchill's staff to swiftly continue into the sales process, while their CRM is updated with everything from the original audio file to summarised notes, keeping their system spotless and up to date.

The benefits don't stop there. We built in automated file management to keep things tidy, as well as a call analysis step that intelligently scans for critical information relevant for Churchill. These insights are visualised in a custom dashboard, alongside every call summary stored in a searchable vector database, giving their team the ability to revisit and retrieve insights instantly.

Built with security at its core, Emerge AI hosts orchestration and data storage on Australian servers. AI requests are encrypted and kept private, and client data is never used for training by our model providers.
Emerge AI's Sales Intelligence System was originally planned to merely assist the sales team, yet in a matter of days became a critical component of how they do business, a fundamental shift in their sales process for the first time in 18 years.

This isn't just automation for the sake of it. It's a strategic layer of intelligence that removes low-value work, supports sharper decision-making, and gives time back to the people who need it most. By partnering with Emerge AI, Churchill's sales team can now focus on what they do best: building relationships and closing deals; with more confidence, clarity, and capacity than ever before.